Finding the best free keyword research tool can be a pain in the ass and that’s why it’s always a good idea to combine a few different tools to find a great selection of keywords to use for your blog or website.
Keyword selection is one of the most important things when it comes to starting and working on a successful blog and without it it’s a lot more likely that a blog will simply flounder and never take off.
With the right tools it’s possible to streamline the process and make it much more time-efficient as well, while still discovering awesome and hopefully profitable keywords that can be used.
In this post I want to talk about some of the best free keyword research tools I’ve come across over the years and go over some of the main details of each option.
One thing to remember is that the keyword research process isn’t something that can just be avoided.
Using the right keywords is one of the most important factors when it comes to the long-term success of a blog or website and ultimately helps search users find the content you’re looking to share.
Good keywords will help to:
- Answer questions
- Help people learn more about a specific topic
- Help individuals promote a product or service
With so many heavy hitters taking up the top search results for single or double word keywords it’s also important to target long-tail keywords these days so that there’s at least a fighting chance to make it into the top 3 positions on Google or any other search engine.
Keyword Research Today Compared to the Past
Keyword usage and research is a lot different today than it was even just last year – and definitely a lot different than it was a few years ago.
Apart from using links as a major ranking factor Google is also looking at providing results to search engine users that directly help answer their questions.
This means that searches are analyzed depending on the specific intent of the user.
With this in mind you can see why it’s important to find keywords that you can use to create content that provides search engine users with helpful answers to their questions and plenty of useful, actionable information that can be used.
This is a huge contrast to how keywords used to play a role in search engines where density, frequency, and posts sticking to a very specific phrase used to dominate the results.
Today, it’s more important than ever to provide helpful and practical information that online web users will find useful.
With that in mind, let’s take a look at some of the best free keyword research tools.
The Best Free Keyword Research Tools in 2016
Here are some of the various free keyword tools that I use on a regular basis to find keywords and phrases to use for this blog and a few other websites that I’m working on.
Each of them offers unique features that can help you out in the research process and, if used properly, should allow you to find a wide range of different keywords to target and use.
For many people Google Keyword Planner or Keyword Tool used to be all that they would use but recent changes to its results have caused many individuals to look elsewhere for tools to use.
KeywordTool.io has quickly become one of my favorite ways how to find keywords for my blog.
The way it works is very simple.
It basically acts as a keyword suggestion tool and provides a list of options that have the potential to be targeted and turned into blog posts or site content on their own.
With the pro option it’s possible to find the search volume, CPC, and AdWords competition of each specific result but for those just getting started KeywordTool.io serves up a great list of options related to the specific search term that you input.
One of the features I like about it is that it doesn’t only work with Google – it can also be used to find keywords for YouTube, Bing, Amazon, and even the App Store.
Plus, it’s possible to change the specific domain area of the location where you want suggestions from as well as the language of the terms being searched.
Along with keyword suggestions you can also click on the questions tab and a list of questions related to your keyword will be displayed.
You can use these questions to create content that helps to answer any of the more common questions that people have regarding your specific niche or keyword.
On the left hand side don’t forget to take a look at the Filter Results and Negative Keywords drop down bars for a more specific list of practical keywords that you can use.
if you’re interested in taking advantage of more detailed results then you should consider signing up with one of the KeywordTool.io subscription plans, otherwise for beginners the less detailed list of results is perfect for getting started.
What I Like About KeywordTool.io
- Simple layout
- Easy and straightforward to use
- Results for more than just Google
- Possible to download the list of results
What I Don’t Like About KeywordTool.io
- Unfair subscription plan features per different pricing
- Quite pricey for what you get
Ubersuggest is another great free keyword tool that I recommend trying out when you’re just getting started with your blog or website and you don’t have much of a budget for paid tools.
It’s very easy to use and to get started you simply need to add a seed keyword or phrase into the search bar and then click suggest.
Before searching you can choose a specific Search type including web, images, shopping, YouTube, or news.
You’re also able to choose that specific language of search you want and geographical area as well.
After going through with the search will be presented with a very long list of results that you can view in the default form, as plain text, or even in a word cloud depending on your preferences.
You’re able to filter certain words and you can even download all of the results.
Once you’ve taken a look at the list and found some keywords that you might be interested in it’s possible to click on a specific result and choose to either search the result in Google, check it out on Google Trends, or expand the keyboard for more results and ideas.
Ubersuggest is another easy to use keyword tool that I recommend checking out if you’re looking for content ideas or more keywords to target with your blog or website.
What I Like About Ubersuggest
- Easy to use
- Minimalist layout and design
- Largest selection of results
- Specific keyword capabilities
What I Don’t Like
- Lack of specific info for each result (no volume, cpc, etc)
HyperSuggest is similar to Ubersuggest Is that you simply enter a seed keyword and are provided with a long list of relevant results.
While I do find that Ubersuggest is a slightly better tool to use I still wouldn’t discount using HyperSuggest to also try to find some unique ideas.
What I do like about HyperSuggest is that it’s able to search Google along with YouTube and even Google Shopping to provide quite an extensive list of results related to your original seed keyword.
It’s also possible to choose a specific language and country depending on where you’re looking to search and you can even choose to have questions related to your search displayed as well.
One neat feature about HyperSuggest is that it’s possible to go through each keyword and choose specific ones to be added to a list that can then be downloaded (and you also have the option to download them all).
I would definitely recommend checking out HyperSuggest to find more ideas for content or to discover new keywords to target or further research.
Soovle is an interesting tool worth using if you’re looking to find new ideas or other potential keywords to look into.
Along with targeting Google, Soovle also makes it possible to discover new keywords on YouTube, Bing, Yahoo, Answers.com, Wikipedia, and even Amazon.
It’s very easy to use and all you need to do is input a seed keyword into the search bar and before you even click on Soovle you’ll see that results are already being displayed for you.
With Soovle it’s even possible to download your results.
While this tool doesn’t do anything more special than the rest I would still recommend checking it out if you’re just getting started or even if you were stuck on finding new keywords or looking for content ideas.
Answer the Public
I recently just heard about Answer the Public and I definitely want to recommend it as a tool that you want to add to your content creation arsenal.
The way it works is by taking your seed keyword and it provides you with a list of results related to specific search questions people might have and prefaced with popular prepositions such as near, without, like for, with, etc.
At the bottom you’ll find a complete alphabetical list of even more suggestions that you can check out.
I like using Answer the Public because it provides a list of keywords and related ideas that you typically wouldn’t find without other tools and is especially good for those interested in local SEO or trying to grow something locally.
It’s even possible to save the visualization images so that you can refer back to them later on and keep them for whatever you need to find a few more keywords to use.
FAQ Fox is a very interesting keyword tool.
Rather than providing you with a list of results from Google or other popular search engines you are actually able to search specific websites with FAQ Fox based on a specific seed keyword.
First you choose what the keyword that you want to look up more information about should be and then you can add specific websites such as Reddit or Quora to be scraped.
You can even choose a specific category of starter sites to be searched if you don’t have any specific websites that you want to find results from.
After clicking search you’re provided with a long list of specific website results that you can then visit to find more keywords to target as well as discover new content ideas to write blog posts about.
This is another tool that I find out about quite recently and I’ve already used it a few times too create helpful content here my blog.
I recently stopped using LongTailPro and the alternative I ended up going with was KWFinder.
While I would recommend this keyword tool as a paid option it’s still possible to use for free for 2 searches per day.
With KWFinder it’s possible to see the search volume, average CPC, PPC, and even the SEO competition of the keyword you’re searching for (yes, with the free searches as well).
It’s great being able to see the difficulty of any specific keywords that you’re interested in targeting and one of the main reasons that I like KWFinder is that it provides quite an epic list of related suggestions.
Even though you can only do two keyword searches per day with the free plan I would still recommend checking it out and seeing how you like the results that it provides you.
Google Keyword Tool
However it’s still free to use and it’s a great tool to check out to find potential keywords and related ideas.
Once you get everything set up it’s very straightforward to use and it provides you with a list of both related and semi related keywords that you can use as inspiration for new content.
While it used to be a lot better it’s still worth checking out to see what you can find.