These days travel blogging isn’t as easy as it used to be.
There is a lot of competition.
People are heading online looking for amazing content.
Running your own successful blog takes a lot of work.
It’s stressful and hectic at the best of times.
You need to be willing to take time out of your own schedule to write blog posts and learn everything there is to know about blogging.
In this post we’ll look at some of the most helpful and practical travel blogging tips you’ll find anywhere online.
These blogging tips and strategies are going to be relevant whether you’re just starting out or you’re a long-term blogger looking for a boost.
If there’s anything you need help with don’t hesitate to ask in the comments below.
Let’s jump right into it!
The Best Tips for Travel Bloggers
You might be surprised to see this as the first tip in this guide.
WordPress is the best travel blogging platform and it’s great for beginners.
It’s easy to install, simple to use, and offers endless options for customizing your blog.
Due to its popularity there are hundreds of tutorials, guides, and YouTube videos to help you out with the platform.
When you’re first starting out there’s no reason to worry about choosing themes and worrying about travel blog design.
With WordPress you can focus on building your blog and creating great content from day one.
Once you’re comfortable with the blogging process you can start looking for themes, better plugins, and other blogging tools to try out.
Whether you’re a complete beginner or experienced blogger, WordPress is the way to go.
If you haven’t yet, head over to my post on starting your own travel blog to get started with WordPress!
One of the best ways to grow your blog is with consistency.
You can’t write one blog post per month and wonder why you’re not getting traffic.
It’s obvious why!
Think of each blog post as a doorway to your blog.
The more posts that you have the easier it is for your blog to be found online.
More “doorways” are going to result in more traffic and better growth.
It’s easier to promote your travel blog when you have a wider range of different posts.
You can reach out to bloggers in different niches and share your content with a wider range of people.
Consider posting once per week. Plan to set aside a few hours each week for creating your post.
Once you get better at creating content and formatting your posts you can ramp it up to twice per week.
Each post should be as helpful as possible for your readers.
Strive for a minimum of 2000 words. Don’t forget to include relevant images and external links in each post.
With consistency and practice it becomes easier to write in-depth blog posts in shorter periods of time.
Once your blog traffic starts to grow you’ll be even more motivated to continue writing!
Take Advantage of Travel Blog SEO
SEO, or search engine optimization, is when you optimize your blog for user experience and search engine discoverability.
It’s the process that ensures your content is easy to find and helpful for its readers.
You need to focus on proper SEO from day one. It can take forever to fix your past mistakes.
It’s hard to do SEO any justice in just a few paragraphs. Not even a blog post could cover everything.
Here are some of the best SEO guides I’ve come across over the years. Take a look if you’re just getting started with SEO. These guides are super helpful and are great place to get started!
- KISSMEtrics Comprehensive Guide to SEO
- The Beginners Guide to SEO by MOZ
- The Search Engine Journal SEO Guide
Optimize Your Blog Speed
Having a fast website is important.
You don’t want a slow blog – people don’t like waiting for their content!
Improving your website speed is a solid strategy for improving rankings, search engine traffic, and a better user experience.
For WordPress keep an eye out for lightweight themes.
Avoid using too many plugins. These slow down your site and make it clunky for your visitors.
Some other helpful tips for optimizing your blog speed include:
- Resize your images
- Avoid the use of too many display advertisements
- Use a reliable hosting service
- Optimize your blog with the right plugins
For a more in-depth look at improving your blog speed I recommend taking a look at this helpful Moz guide.
You can also check your site speed over at the Google page speed tool.
Write In-Depth, Informative Blog Posts
It’s not surprising that blog posts with more than 2000 words are the best ranked on Google.
Search engine users are looking for in-depth and helpful guides that they can use for planning their upcoming adventures.
Take the time to create detailed, in-depth, and engaging content for your travel blogging audience.
You’re better off posting something epic once or twice per month rather than something mediocre every week.
Google rewards long-form content and your audience will appreciate the effort.
Check out the top ranking posts for your specific keywords if you’re looking for inspiration on how to create better content.
The best ranked posts will cover most of the ranking factors for SEO and can be used as a foundation for your creating your own posts.
Use the Right Permalink Structure
The structure of your URL is known as your permalink structure.
On WordPress you can choose from a few different structure options.
This is an easy SEO fix for your travel blog.
Using the post name structure gives you control over how your URL looks.
This has benefits for SEO and makes it easier for people to quickly tell what your post is about.
Personally, I think the post name URL structure gives links a cleaner and more professional look as well.
It’s simple to change your permalinks.
On your dashboard click on “Settings” and select “Permalinks”.
From the list choose the “Post name” structure.
Click on “Save Changes” at the bottom and you’re all set!
Install the Best WordPress Plugins for Travel Blogs
There are a ton of different WordPress plugins to choose from.
It can be overwhelming when you’re first starting out and try to take control of your blog.
Most of the plugins are unnecessary.
There are only a few that I recommend using.
One of my favorite plugins is Yoast SEO for WordPress.
This plug-in makes it easy to optimize your blog and post for SEO.
It comes packed with features to make your blog as search engine friendly as possible.
Another plugin I recommend starting with is Jetpack.
This plugin gives you an up close look at your website performance.
It also helps with site security, image optimization, and overall website appearance.
You can use Jetpack for keeping an eye on your traffic as well if you’re not comfortable with Google Analytics.
Focus on One Source of Traffic
There are countless ways to increase traffic to your travel blog.
When you’re first starting out it probably seems so overwhelming and seemingly impossible to get website visitors.
Most bloggers spread themselves thin and try to drive traffic from 10 or more different sources.
This includes things like social media, search engines, paid traffic, and other sources.
Driving traffic to your blog is hard. You’ll end up discouraged if you never get more than a handful of visitors each day.
So, how do you avoid burning out while being able to get the traffic you need?
It’s simple – focus on one traffic source until you master it.
It’s up to you whether you want to spend your time on social media, content marketing, or travel blog SEO.
Each niche is different and requires a different blogging strategy to start getting traffic.
Try a new method of driving traffic every few months, especially once you start seeing results.
This is the best way to grow a travel blog without having to stress out about all of the small blogging details.
Personally, I recommend focusing on SEO.
This is a relatively passive traffic source and properly optimizing your blog for SEO can result in huge amounts of traffic.
Invest in a Premium Theme
Premium themes give your WordPress blog a more professional look. They also come with a wide range of options for customization so you can design your blog to look anyway that you like.
Another benefit of using a premium WordPress theme is that they typically come optimized for search engines and user experience. These themes are streamlined for quick upload and easy to use for your visitors.
Being able to customize your site helps with branding. You’re able to choose certain colors and fonts that you can then use across different online platforms. This is going to make you more recognizable to your audience and has a positive impact on branding your blog.
The quality of premium themes is much higher than what you would get with something free. You’re also able to enjoy more functionality, better security, frequent updates, and even customer support depending on the theme that you use.
For beginners I would recommend taking a look at some of the best travel blogging themes to choose from. You’ll get a better idea of the type of theme and design you like. Then you can pick one and customize it to your own preferences!
For more control over the design, appearance, and functionality of your blog I recommend going with a website builder like Divi. This gives you a ton of control over all of the design features of your blog and you can customize everything down to the last detail.
Implement a Social Media Strategy
The travel niche works well with visual and image-based social media platforms.
For travel blogging I recommend starting out with Pinterest and Instagram. These are the two biggest image-based platforms where you’ll see the most interaction from posting travel content.
At the same time you can create a Facebook page and Twitter account. Once you’re established on Pinterest and Instagram you can switch your focus over to these two other platforms.
It’s a good idea to spend your time on one or two platforms instead of trying to manage all four of them at the same time. This will give you better results with a targeted focus and will have a better impact on your blog traffic in the long run.
There are plenty of helpful guides online if you need help getting started with any of these social media platforms. The trick is to be consistent with your posting schedule.
Take the time to create high-quality and engaging images that your audience will love. By sticking with a consistent posting schedule and interacting with your audience you’ll be dominating social media in no time.
Interact With Other Bloggers (Build Relationships)
One of the best ways to grow your blog and get noticed is by interacting with other bloggers in your niche.
People are going to start seeing you everywhere and your brand is going to quickly develop.
In as little as 6-months you can go from starting your blog to be fairly well known in the travel blogging industry. On the other hand, it might take you 6 years to start getting recognized.
It all depends on how much work you’re willing to put in and how hard you can dominate social media.
Waiting for SEO to kick in can take months. That’s why building your brand and growing your following on social media is a great strategy when you’re starting out.
Follow the best bloggers in your niche on social media. Follow their followers and engage with everybody interesting that you come across. Share everyone’s contents and don’t hesitate to share your own as well.
As long as you’re consistent with this strategy you’re going to start getting recognized. Be prepared to spend a few hours each day on social media for quicker results. Don’t forget to have solid content behind your social media posts to back everything up!
Guest Post on Other Travel Blogs
Guest posting is one of the best ways to build links to a travel blog.
Writing for other blogs also helps to increase your online presence and lets you build your brand more effectively online.
Guest posts results in links to your blog giving it a better domain authority.
As the authority of your domain grows you’ll start to see traffic improve.
There are plenty of helpful guides online about how to find guest post opportunities:
Before submitting any posts, double-check your content and look for spelling and grammar mistakes.
Everything you submit needs to be well researched, well written, and of the highest quality for your future audience.
Monetize From Day 1
It’s embarrassing seeing established blogs that haven’t yet implemented any type of monetization.
Why put in all that hard work without reaping any of the benefits?
Monetizing your travel blog from the start is an effective way to define your target audience.
Making a few dollars is also going to motivate you to keep working and growing your blog.
With a detailed monetization strategy you can target a specific audience and help them directly.
This results in higher conversions and the possibility to create your own product for an interested in relevant audience in the future.
There are countless ways to monetize a travel blog and it depends on your niche which is the best monetization strategy for you.
Take a look at my post on how to make money travel blogging for some inspiration on monetization.
Start a YouTube Channel
The future of online content is video. I don’t know about you, but I love watching videos and I spend way more time on YouTube than I do reading blog posts.
Starting your own YouTube channel has a few benefits. You can use YouTube for driving traffic to your blog. It’s also great as an additional source of income through affiliate sales or promoting your own products/services.
Being on YouTube will have a definite impact on your branding. Taking advantage of social media as well as YouTube can turn you into an unstoppable online presence.
You’re also going to be able to reach a wider audience on the YouTube platform. The ranking algorithm is different compared to most search engines. Your videos will show up as “related videos” all the time. This referral traffic will be a huge source of traffic for you on the platform!
Consider heading on over to YouTube and starting your own channel. It’s still a great time to carve out your own niche on the platform and it can work great alongside your blog.