When it comes to starting a successful a travel blog knowing how to increase traffic to your travel blog is one of the key skills you’re going to want to learn.
There’s the common saying that “content is king” and if that’s the case then traffic is the entire kingdom since without any visitors your blog isn’t going to gain the traction it needs to reach people online.
It might seem hard at first but once you get the hang of it it’s actually not that hard to drive traffic and the more traffic you have the more people you can reach and the more you’re able to chase after any of the goals you have with your travel blog.
With a decent amount of traffic you’re able to work with a wider variety of advertisers, promote products you like to a larger audience, help more people with their trips and depending on how hard you work you might eventually have an actual influence over the travel niche.
There are some things you’ll want to keep in mind when you begin to worry about increasing the amount of traffic to your travel blog.
- It takes time and effort to build up a decent blog
- SEO is very important
- Good content needs to be promoted
- Building relations with other bloggers is key
- Consistency is the doorway to success
Once you combine all of these factors will quickly see the amount of traffic your travel blog is getting start to increase and eventually your hard work and dedication will begin to pay off.
Unfortunately, many travel bloggers quit before they reach this point and they think that success happens overnight rather than being a multi month or multi-year endeavor.
With the basics out of the way let’s get into some of the specifics when it comes to how you can increase traffic to your travel blog.
How to Get More Traffic with Your Travel Blog
Become a SEO Master
SEO, or search engine optimization, is one of the key factors when it comes to increasing your blog’s visibility on Google and other search engines as well as helping you to grow your traffic base.
I won’t dive into too many details here since I already wrote a post on travel blog SEO but basically you want to spend time finding specific keywords and search phrases that people are actually looking for more information about online and you want to design your posts to help these people find the answers to their questions.
For example, Paris is a very popular travel destination and there are millions of people looking for more information about visiting the beautiful French capital city.
Rather than just writing a random article about your time in Paris you should be getting a lot more specific and write about certain topics such as:
- Things to do in Paris
- Places to Stay in Paris
- The Best Day Trips from Paris
As you can see these article ideas have a much more specific focus and they’re a lot more geared towards helping somebody with a question that they need answered rather than just providing entertainment through a random post about your adventure.
It’s the same if you’re looking to make money travel blogging and you always want to remember to target what are called “buyer keywords” in order to promote any products that you want to recommend to your readers.
People are always looking for more information whether it’s about specific travel gear items, destinations or anything else travel-related so as long as you’re able to provide information that helps other people then you’re already well on your way towards increasing your traffic and becoming successful.
SEO is such a huge topic that this little paragraph doesn’t do it much justice so I recommend checking out the article I wrote and spending a few hours researching the basics of it before you start writing.
Don’t worry, it seems a lot more intense than it actually is and once you start learning about it you might find that it’s quite interesting and it gives you a much better idea of how the internet and search engines really work.
Take Advantage of Social Media
Social media is huge when it comes to promoting your travel blog and increasing its traffic.
This is another aspect of blogging that’s too big to go over and just this article so I’ll be writing a dedicated article on travel blogging and social media in the future but for now here are some things for you to consider.
When you’re first getting started you’re definitely going to want to create social media accounts with all of the major platforms including:
Once you’ve gone ahead and created all of your accounts you want to start filling out the profiles with photos and other relevant information and after that you can start posting any of the content that you already have on your blog.
Along with posting your blog content you also want to make an effort to interact with other people on these platforms and make sure to check out their content for inspiration and to see what’s working and what doesn’t work for other bloggers.
Growing your social media accounts is important for the long-term success of your blog and depending on how active you are these platforms can really drive a lot of traffic and people following you online will also be more inclined to share your content with other people which only further increases the amount of eyes that your blog posts get in front of.
Track Everything from the Start
Both of these online apps will give you a lot more information when it comes to the analytics behind where your traffic is coming from, which of your posts are the most popular, which keywords people are reaching your site from, areas where your blog is getting read from the most, improvements you can make and plenty of other information that you can go through and use to your advantage.
Both Google Analytics and Webmaster Tools will take a little bit of time to set up and understand how they work but they’re essential in promoting your travel blog and increasing the amount of traffic you’re receiving to the best of your ability.
They both provide so much helpful information regarding the visitors to your website that you’re shooting yourself in the foot if you don’t set up these two apps and start using them from the beginning.
Unless you want to do all of the promoting of your own blog by yourself then you should start making an effort to build relationships with other travel bloggers as soon as you start your own site.
This way, after you’ve developed a relationship, other bloggers will promote and share your content to their own readers and across their own social media networks which is only going to help you grow your traffic without much effort on your part.
It might seem easy but building relationships does take a little bit of effort.
Make sure to interact with other travel bloggers on a regular basis either by commenting on their new posts, sharing their content on your networks and linking to any of their helpful posts whenever practical.
Eventually these people will see that you’re putting in effort towards interacting with them and a relationship will slowly start to develop that benefits everybody involved.
Who knows, further down the road you might even be working with people that you once thought were somewhere that you would never be able to reach and as long as you’re genuine people are always willing to help out someone new.
Make Sure Your Website Loads Quickly
One of the main reasons why people leave a website is that it doesn’t load fast enough and if your site isn’t loading in a few seconds then people are just going to click back rather than read through all of your content.
There are a variety of free tools online that you can use to check your site speed and if you find that your blog is taking more than 5 seconds to load you should consider upgrading your web host or looking to see where any problem areas are that are holding you back.
I recently upgraded to Siteground from a basic BlueHost plan and I noticed a significant rise in traffic shortly after and it also makes accessing my site through WordPress on my end a lot easier.
Once your blogs starts to take off you’re going to want to upgrade to something that’s able to handle higher levels of traffic and you’re going to want to avoid using those shared hosts that just aren’t able to keep up.
Link to Other Posts
Interlinking is a great way to get readers that are already on your website to check out other page that you have and boost your own internal traffic.
I visit so many web sites that don’t link to their own content or even to any other content at all and I really don’t understand why so it’s a good idea to practice this habit as soon as you start blogging.
You’ll notice here on StefanRTW and even on this specific page that there are links to other blog posts that are both on my blog and located on other people’s blogs and this helps my readers find more relevant information as well as making it easier for them to find other sites with similar helpful info.
Taking advantage of interlinking also makes it easier for Google and other search engines to find more of the relevant pages on your website and if you implement it from the beginning you’ll notice a significant amount of internal traffic across your blog while you’re still able to increase page views per visitor.
Use Proper Formatting
A good way to get people to enjoy reading your blog posts and to encourage them to share it across social media is to use proper formatting.
By proper formatting I mean having easy to read headlines along with paragraphs that are spaced out and aren’t just big blocks of text.
You can also make your posts easier to read by including images and using sub-headlines to break up different areas of different information so that your pages are easier to skim and you’re able to make it easier for people to find the specific info that they’re looking for.
Both online readers and search engines are always looking for fresh and recently updated information so you should update your blog and add new content as much as reasonably possible.
Here at StefanRTW I try to add a new blog post every day and many days I’m adding two or more and while this isn’t a timeline that many people can adhere to I would recommend updating your blog at least twice per week.
You don’t have to create a new post every time and you can simply just go back to your old posts where you can add some more information, make it easier to read, add images or just give it a better formatting layout.
Make Your Content Easy to Share
Social shares are great because they help Google to determine how relevant your blog content is and social media can also be used to drive more traffic.
There are a variety of different plugins that you can use so that people are easily able to share your posts across the social media network of their choosing and I recommend taking advantage of these plugins and encouraging people to share if they’re happy with what they read.
Use a Nice Theme
While there are a wide variety of free themes online I would suggest looking for a premium theme to use on your travel blog.
Not only are premium themes a lot more customizable but they look way better than the free ones available.
A quality, professional-looking theme is going to encourage more people to visit your site and share your content and premium themes also tend to be better designed and a little quicker in regards to site speed than the free ones that you can find online.